Renting in San Diego, particularly North San Diego County has gotten what one might call “expensive.” Here are a few indicators:

Sample # 1
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2544 La Costa Avenue
Carlsbad, CA 92009
I managed/ rented it for $3500/mo in Summer of 2012.
After selling it last year for $845,000, the new owner rented it for $4500/mo.
That is a 29% increase in approximately 31 months.
Specs:
3BR/2BA
2428 SF
Single level
Salt water pool/spa built in 2008
Lovely views

Here it is:

Sample #2)
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1733 Playa Vista Court
San Marcos, CA 92078
After purchasing in Summer 2012 the Buyer had a change of plan and
we rented it for $3650/mo.
We just rented it again for $4400/mo.
21% increase in 31 months
3BR+ Den/3.5BA
3372 SF
Single level
Large yard
Views

Sample #3)
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507 Beach Street
Encinitas, CA 92024
January of 2013 this rented for $3100
4BR/2.4BA 1880 SF
Same Plan is now renting for $3500~
Increase of 15% in 24 months.